Chasin’ the Sunset announces partnership with Shimano

Chasin’ the Sunset, a challenging three day cycling event scheduled for June 2021, is proud to announce a partnership with Shimano, a highly-regarded brand when it comes to quality cycling components. Endurance is a key word for our participants, so Shimano’s durable hardware solutions are a great match for our  event.

Shimano, by way of European Event Coordinator Tessa Bos, underlines this: “Shimano’s mission is to promote health and happiness through the enjoyment of nature and the world around us. Certainly this event will lead competitors to enjoy 900km of nature! As a company we also place a lot of emphasis on team achievement and leadership. As a team event this will force competitors to consider teamwork, cooperation, achievement orientation, verbal and non-verbal communication, listening skills, organization and leadership, all of which are important skills in the values we find important”.

Tessa Bos


During the coming period we’ll be making more announcements regarding this partnership, in which Shimano will play a pivotal role both during the event and in the leadup to it. We’re already hard at work with the necessary preparations, and look forward to sharing more with you in the near future
Shimano’s Tessa Bos also looks ahead: “As a race concept it’s very interesting. It sits somewhere between long marathons and short ultra-races. At the same time it will see competitors cycling through two beautiful countries over some of the longest days in the year. It will undoubtedly be a difficult challenge but it’s also just about within the realms of possibility for many riders so we expect to see a lot of interest in it.”